Samsung’s new advert claims to change the way you look
Samsung’s new advert explores how 3-dimensional mapping projections - a technology previously only seen on landscapes and walls - can be used on a human face, with some convincing results.The advert...
View ArticleSamsung's partnership with Holiday Inn opens doors for NFC
The tying up between two official Olympic sponsors, Samsung and Holiday Inn, has resulted in some new technological innovations, namely in this case, the use of an NFC-enabled device as a hotel room...
View ArticleSamsung’s NFC-enabled interactive posters boost sales like never before
BackgroundRecognising your most dangerous rival in the corporate behemoth, Apple, can be a daunting acknowledgement. In Samsung’s case it can also inspire innovative loyalty schemes.The Samsung Galaxy...
View ArticleSamsung opens Galaxy Studio concept store in Brazil
Samsung's Brazil division has opened its first ever Galaxy Studio in Sao Paulo's newly-opened, upscale Shopping JK Iguatemi. With a similar to the concept of the Apple store, this store is a space...
View ArticleControl Samsung's latest mobile without touch
Contrast to popular opinion, Samsung’s latest mobile offering, the Galaxy S4, doesn’t feature eye-tracking technology, but can be operated without touch thanks to its head tracking and wrist tilting...
View ArticleSamsung multi-viewing technology tipped to end remote control disputes
At this year’s Consumer Electronics Show in Las Vegas the TV set had more than its fair share of air time, be it the anticipation of the Smart TV or the rise of multi-screen interaction.Tags:...
View ArticleSamsung Smart TV advertising upgrades, becomes more interactive
Developments in Smart TV advertising have progressed this week since Samsung has announced a global partnership with smartclip, Europe’s leading multi-screen and brand advertising platform.Tags:...
View ArticleSpritz wants to make your content easier to read
The ability to fly, superhuman speed and strength were perhaps Superman's most notable powers but speed-reading was a handy thing to have as a back-up attribute. Us mere mortals, meanwhile, can take...
View ArticleMy Favourite Execution: Dave Bedwood, Lean Mean Fighting Machine
In late 2008 we came up with an idea for Samsung’s latest phone camera. At the time it was cutting edge - 8mega-pixel and would start up as quickly as a digital camera, so you'd never miss a...
View ArticleThe smartwatch saga: will it be won by design or tech?
The Apple Watch launched this week with mixed opinions, the technology and features all seemed fair enough but the expectations are for Apple to steal a march on the market from the get go.Tags: the...
View ArticleExperience Kasabian live through virtual reality
UK rock brand Kasabian, in partnership with O2, Columbia Records, Sony Music and virtual reality content agency Visualise, has filmed VR footage of the band, offering a more intimate and immersive...
View ArticleLive-stream giving birth - Samsung's latest virtual reality move
The virtual reality market is becoming a more crowded and fertile one, with start-ups and brands alike emerging to take advantage of it.At one end end of the spectrum, in Australia Samsung is using its...
View ArticleThe world is your technological canvas - which brands are leading the way
A truly great advertising campaign is one which actually solves a problem. If brands want to create a truly impactful campaign they first need to uncover a genuine insight and only then they will be...
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